Category: Assignment 2: Soap Print Media

Assignment 2 Research

Introduction

Soap is a toiletry product intended to cleanse one’s body of dirt for the sake of hygiene. This blog entry is to document the research of the advertisement and packaging of a soap product.

Summary: To create both a packing map and a visual advertisement for a soap product, made to appeal to a target audience of over 50s. The final products and all notes on research and development must then be uploaded onto a blog.

Focal Points

  • Natural Ingredients
  • Eco-friendly production
  • Suitable for sensitive skin
  • Targeted at over 50s

Market Analysis

Dove

Dove is a toiletry brand that started in 1955 and has since become one of the leading soap manufacturers in the world. The iconography of Dove is the namesake bird, the dove, which is easily recognizable in their products. The connotations of a dove are somewhat complex, as it has developed greatly over many generations, though it is often associated with the idea of purity [1]. It has been represented in the Bible as the Spirit of God descending from heaven, such as with the baptism of Jesus. This represents purity, which fits in with toiletry products as a means of cleanliness.

In simpler imagery, doves are naturally white, and in many cultures white is considered the purest colour. This can also be seen with Dove products, as they are often coloured white too. Supposedly Dove soap contains ¼ moisturising cream which also connects with the dove iconography, as doves are known to nurse their young with milk.

Olay

Olay, another successful toiletry company, uses a simple logo too. It depicts the world ‘Olay’ with a stylized picture of a woman underneath. This is because Olay products are targeted primarily at a female demographic. The name Olay, originally Oil of Olay, was named after lanolin, a yellow wax-like substance that is a key ingredient in the product.

Bibliography

[1] http://www.biblicalarchaeology.org/daily/ancient-cultures/daily-life-and-practice/the-enduring-symbolism-of-doves/

 

Assignment 2 Final Product

gonatural_poster
Print advertisement design.

 

The front side of the packaging
The front side of the packaging. The two sides are connected by pieces of string looped through holes on either side.

 

gonatural_back
The back side of the packaging. The chemical composition is made up, and is just a placeholder for the final product.

As the packaging would be tied together with string, it would be easy for the soap in question to fall out or be stolen. To address the issue, a recyclable paper wrap would envelope the product. The paper would have a thin cellophane window in the front to display the logo and tagline.

gonatural_wrapping
Packing map for the paper wrap.

 

Assignment 2: Soap Box Design

The second assignment involved creating packaging and advertisement designs for a soap product. By researching current leading brands, I will create designs for a product packing map and print advertisement (poster) that advertise and sell the product.


Scenario

You have been commissioned to produce promotional/packaging materials for a newly re-branded soap. This soap was formally known as a bottom-range product sold in a low-level price bracket. As part of the rebranding the soap manufacturers want the product to be marketed towards the over-fifties with natural ingredients, eco-friendly production, and suitability for sensitive skin.

The second assignment was to design packaging and advertisement for a soap product. The product would be marketed at an audience of 50 years and older, with the main focus on eco-friendliness and the soaps suitability for people with sensitive skin.