Cereal: Blueberry Beat
A blue blueberry-flavoured cereal that contains antioxidants to keep kids healthy, and gives them the energy they need to get through the day.
Mascot: Bounce Bunny
A trendy, cool DJ rabbit who loves to eat breakfast. He is the energetic mascot that introduces the kids to Blueberry Beats to get them energetic in the morning. His character was designed to be a typical cool character used in the media to appeal to a younger audience, as it is seen as what’s ‘hip’. However, his design was kept simpler to make it easier to market.